Expert advice and senior leadership for content businesses facing critical moments of growth, challenge or change.
About Silbury
In a time of uncertainty for the content industries, Silbury provides expert advice for content businesses facing critical moments of growth, challenge and change.
TV audiences are shrinking; cinema admissions have declined; ad revenues are stalled. Only 18% of workers in the TV industry are confident in its future. It’s a challenging time for many content businesses.
​
But there is also opportunity: UK media and entertainment is forecast to grow by 5% a year for the rest of the decade; the UK creator economy is now worth over £2bn per year.
​
Navigating this turbulent market puts leadership teams under greater pressure than ever. Having to cut costs, transform business models and deliver growth, they’re being asked to do it all.
​
With a calm, collaborative approach Silbury is expert at enabling our clients to navigate these critical moments of growth, challenge and change to build confidence and clarity in their future.
​
Our work is commercial, strategic and data driven whilst recognising the vital role that purpose, people and relationships play in success.
Commercial Strategy & Growth
We identify new opportunities to build and diversify revenues across the screen sectors and wider content economy, including through content investment and M&A strategies.
​
Examples of our work include:
-
Identifying new content funding sources for a major broadcaster.
-
Creating a podcast revenue strategy for a premium production company.
Organisations & Operations
We enable clients to launch new businesses, transform operating models and deliver turnarounds, working as advisors or as hands-on interim leaders.
​
Examples of our work include:
-
Business performance assessment & transformation support for an award- winning facilities business.
-
Urgent financial turnaround for a globally recognised production company.
Public Purpose & Industry Strategy
We work at the intersection of industry and public purpose. Our work enables the screen sectors to work more effectively together and advises public purpose organisations on developing effective, purpose-led strategies and policies for growth.
​
Examples of our work include:
-
Industry wide skills strategy as consultant to the Screen Sectors Skills Task Force.
-
Local economy supporting commercial strategy with two new investment funds for S4C.
​
Our Areas of Work
Why Choose Us?
Our work is informed by decades of experience in leading and advising businesses through periods of growth and change. We are industry specialists with a focus on supporting clients at critical moments in the life of their businesses.
Our clients come from across the sector and include leading broadcasters, production companies, talent agencies, VFX businesses and industry bodies.
About
Oliver Lang
Silbury's founder is Oliver Lang, an expert strategy advisor and senior leader working with content businesses facing critical moments of growth, challenge and change.
​
Oliver advises clients on identifying new revenue and investment opportunities when growth has stalled, repositioning business models facing a fast-changing market and delivering organisational transformations that make new models work. His clients have included leading broadcasters, production companies, facilities businesses and talent agencies as well as pan-industry organisations such as the Screen Sectors Skills Task Force.
​With over 20 years of senior leadership experience in the content industries, Oliver brings calm, assured guidance to his clients’ toughest challenges, enabling them to build confidence and clarity in their future direction.
​
Before founding Silbury, Oliver was Controller of Content Investment at BBC Worldwide. There he transformed BBCW’s content strategy to anticipate the growth of streaming with programme investments including global phenomenon Bluey. He also created and delivered a new strategy for investment in TV production companies making BBC Worldwide one of the leading investors in the UK production sector.
​
Oliver previously held senior roles across the BBC and the independent production sector. At the BBC he led a major transformation programme of the Television division and was responsible for the £300m p.a. factual commissioning business.
Oliver is a non-executive director of S4C’s commercial businesses and has previously been a non-executive director of UKTV and Baby Cow Productions. He is also a qualified Executive Coach
